2016 Show highlights

BLE breaks all-time records

With 7,578 visitors flooding through the show doors over the 3 days, a 10% increase in retailers attendance vs. 2015 and 13 new countries in attendance, BLE 2016 was the biggest show to date. 

unique visitors - 5% increase from 2015

countries represented - 21% increase from 2015

retailer attendance - 10% increase from 2015

properties featured across 3 show zones

Industry experts' insights

More than 15 free educational sessions were offered to visitors split across two theatres, the Brands & Lifestyle Theatre and Licensing Academy.

Sessions from big name brands were complimented by technical seminars on the background and basics of licensing, to the top industry trends and forecasts for the coming 12-18 months.

The Globalisation of sports keynote

Sports giants FIFA, RFU and NBA shared their expertise and insights into the sports licensing industry and the rise of gaming and e-sports, the growth of apparel and the importance of staying true to your brand values.

Latest updates on Brands & Lifetsyle licensing

From the growth of Food & Beverage licensing as a a new licensing opportunity to licensing a heritage brand by the Imperial War Museum, the brands and lifestyle seminar covered key topics in the industry over the 2 day programme.

The all NEW LIMA roundtables

The all new LIMA roundtables offered visitors the opportunity to discuss a variety of important licensing topics with industry experts from rights Management International, Start Licensing, Powerstation Studios, The Brand Director and Danilo Promotions.

May The Thoughts Be With You wins License This! competition

Now in it's 6th year, the annual comppetition License This! that introduces new properties to license crowned "May The Thoughts Be With You" the 2016 winner.

May The Thoughts Be With You started as a self-help book sold on Portobello Road and is now on the brink of securing multiple licensing deals off the back of the show - find out more about their amazing jounrey in this exclusive case study.

Lava flow of fluff

The largest character parade to date showcasing the biggest brands for the coming 2 years

The Hoff

David Hasselhoff announced his exclusive worldwide lifestyle brand in partnership with Prominent Brand + Talent 

Launch of Licensing Expo China

UBM announced the launch of Licensing Expo China which will feature over 100 brands and properties from China

Hear what the 2016 visitors had to say...

“There's always something new, always something to find out, from the top executive to somebody who's just starting in licensing, you all need to be here.” 

Marketing Director, Blues Clothing


“We've been able to get really thorough updates on the brands and the properties that we're interested in which is really going to help us steer new product for the future.” 

Licensing Director, Moonpig.com