Brands & Lifestyle Theatre

The Live Stage & Seminar Theatre

The BLE Live Stage & Seminar Theatre is positioned within the Brands & Lifestyle zone of the show. 

It will be home to a programme of range of presentations, interviews, demonstrations and panel discussions which bring the world of brand licensing to life. This year features sessions on food & drink, heritage, sport, fashion and corporate brands.

All sessions are free to attend and will be available on a first come first serve basis. 

 

Tuesday 10th October 2017

11.30 – 12.15   ABSURDLY DELICIOUS: HOW THE WORLD'S #1 LIQUEUR BRAND UNCOVERED NEW WAYS TO SAVOUR THE BAILEYS MOMENT THROUGH LICENSING 

Louise French, VP Business Development & Marketing, Beanstalk

Declan Hassett, Senior Licensing Manager, Diageo

Denis Donohoe, Commercial Director, ‎Lir Chocolates

12.30 – 13.15   CREATING A CULTURE OF INNOVATION

Without innovation, there can be no fresh ideas, people or products. Our session at Brand Licensing Europe will look at how to support a culture of innovation and inspiration to avoid stagnation. Creating a culture that delivers extraordinary results and keeps this amazing industry full of vitality and prepped for continued growth. Great work comes from inspired people,  and I hope our session will inspire the industry at BLE to keep innovating.

Angela Farrugia, EVP / Group Managing Director, CAA-GBG

Lisa Shapiro, SVP Retail Development EMEA, CAA-GBG

13.30 – 14.15   CHOCKS AWAY! MAKING TOYS FLY WITH IWM

Join IWM and licensee, Smart Fox, as they discuss how heritage brands can add excitement, authenticity and an educational value to toys and games. With insights into product development, research and trends, we see how museum archives are reinvented to create toys and games with a difference. Featuring product case studies and examples of archive material, the seminar is a must-see for anyone interested in the heritage licensing, toys and games markets.

Nicola Woods, Product & Marketing Assistant & Steve Kitney, Sales: Entertainment & Boxed Gifting, Koch Media

Anne Buky, Licensing Consultant & David Fenton, Head of Retail & Admissions, Imperial War Museum

14.30 – 15.15   LIFESTYLE & FASHION MARKETING: 5 KEY TRENDS

If you’re a licensor looking to grow your property’s reach, or a retailer looking for new ways to engage customers with contemporary, relevant ranges, you won’t want to miss this. Since 2011, Brand Jam has been keeping pace with the trends driving lifestyle and fashion business and licensing's role within it. From established to emerging themes, they will present the most innovative, directional and remarkable case studies and insights from 2017.

Paolo Lucci, Founder/Editor - Brand Jam

Gavin Brown, Researcher/Contributor 

15.30 – 16.00   JUVENTUS: FROM A FOOTBALL TEAM TO A GLOBAL BRAND

Football is increasingly a universal language and a global industry and to continue to play a leading role in this landscape it is necessary to anticipate social and economic sports transformations. 

Armed with a new club logo, brand guide and a global ambition, Juventus is poised to delve into an even wider brand licensing program including a range of product categories and product readily available both online and at brick and mortar retailers. It will be showed new Juventus essence representing a football team but also an identity, a sense of belonging, and philosophy. Juventus aims to give a wider, deep and transversal meaning, seeking new targets, and looking for new distribution channels.

Luca Montesion, Licensing Executive, Juventus FC

Wednesday 11th October 2017

11.30 – 12.15   IN CONVERSATION WITH LAUREN SIZELAND

Lauren will offer her unique perspective of licensing in the heritage and NFP sector as well as an insight into the V&As successful brand licensing programme.

Lauren Sizeland, Director – Business Development & Licensing, V&A
Amanda Cioletti,
Executive Editor, License Global will be interviewing Lauren. 

12.30 – 13.30   PANEL DISCUSSION: THE VERSATILITY OF A BRAND LICENSING PROGRAMME

This Q & A panel will explore concepts and products from brand licensing programmes that are innovative and particularly creative.  Initiatives that at the time of their release were surprising and not necessarily what the industry or the consumer was expecting. After introductions and examples from the panellists there will be a chance to quiz them on the creative process and where their ideas came from with questions from the audience.

Panel discussion chaired by:

Richard Pink, Managing Director, Pink Key Consulting

Susan Bolsover, Head of Licensing & Consumer Products, Penguin Random House

Christine Cool, Licensing Manager, Perfetti Van Melle

Gabrielle Sims, Head of Licensing, Fat Face

Nicolas Loufrani, CEO, The Smiley Company

14.00  – 14.45   LICENSING OUR NATIONAL HERITAGE

The National Gallery began an extraordinary journey extending the reach of their amazing collection of the Nation’s paintings through licensing when they started working with JELC 3 years ago and today has nearly 40 licensing partners in the UK with expansion internationally through 2017 and 2018.     We look at how we went about it and the challenges faced.  Don’t miss this inspiring and interesting insight into heritage licensing.

Jane Evans, Managing Director, JELC

Judith Mather, Director of Buying and Brand Licensing, The National Gallery 

15.00 – 15.45   I LIKE BIRDS: A FLEDGLING BRAND'S TALE ONE YEAR ON FROM LICENSE THIS!

An extremely unique session from 2016 License This! Finalist, I Like Birds

Hear from co-founder Stuart who’ll describe first hand their journey from illustrations lost in a drawer, to accidental greeting card publisher, to License This! Finalist and lastly, to the start of a multi-pronged licensing launch in January and beyond. You’ll hear what it’s like to be a fledgling brand owner, the role of the agent and the strategies behind their highly successful licensing programme.

Stuart Cox, Co-Founder, I Like Birds

Jane Evans, Managing Director, JELC

Thursday 12th October 2017

11.30 – 12.15   HOW LICENSABLE IS YOUR BRAND?

30 years of brand equity? 80%+ brand awareness? How do you decide if you should build a licensing programme?

Adam Bass, Managing Director, Golden Goose