The Live Stage & Seminar Theatre
The BLE Live Stage & Seminar Theatre is positioned within the Brands & Lifestyle zone of the show.
It will be home to a programme of range of presentations, interviews, demonstrations and panel discussions which bring the world of brand licensing to life. This year features sessions on food & drink, heritage, sport, fashion and corporate brands.
All sessions are free to attend and will be available on a first come first serve basis.
Tuesday 10th October 2017
11.30 – 12.15 ABSURDLY DELICIOUS: HOW THE WORLD'S #1 LIQUEUR BRAND UNCOVERED NEW WAYS TO SAVOUR THE BAILEYS MOMENT THROUGH LICENSING
Louise French, VP Business Development & Marketing, Beanstalk
Declan Hassett, Senior Licensing Manager, Diageo
Denis Donohoe, Commercial Director, Lir Chocolates
12.30 – 13.15 CREATING A CULTURE OF INNOVATION
Without innovation, there can be no fresh ideas, people or products. Our session at Brand Licensing Europe will look at how to support a culture of innovation and inspiration to avoid stagnation. Creating a culture that delivers extraordinary results and keeps this amazing industry full of vitality and prepped for continued growth. Great work comes from inspired people, and I hope our session will inspire the industry at BLE to keep innovating.
Angela Farrugia, EVP / Group Managing Director, CAA-GBG
Lisa Shapiro, SVP Retail Development EMEA, CAA-GBG
13.30 – 14.15 CHOCKS AWAY! MAKING TOYS FLY WITH IWM
Join IWM and licensee, Smart Fox, as they discuss how heritage brands can add excitement, authenticity and an educational value to toys and games. With insights into product development, research and trends, we see how museum archives are reinvented to create toys and games with a difference. Featuring product case studies and examples of archive material, the seminar is a must-see for anyone interested in the heritage licensing, toys and games markets.
Nicola Woods, Product & Marketing Assistant & Steve Kitney, Sales: Entertainment & Boxed Gifting, Koch Media
Anne Buky, Licensing Consultant & David Fenton, Head of Retail & Admissions, Imperial War Museum
14.30 – 15.15 LIFESTYLE & FASHION MARKETING: 5 KEY TRENDS
If you’re a licensor looking to grow your property’s reach, or a retailer looking for new ways to engage customers with contemporary, relevant ranges, you won’t want to miss this. Since 2011, Brand Jam has been keeping pace with the trends driving lifestyle and fashion business and licensing's role within it. From established to emerging themes, they will present the most innovative, directional and remarkable case studies and insights from 2017.
Paolo Lucci, Founder/Editor - Brand Jam
Gavin Brown, Researcher/Contributor
15.30 – 16.00 JUVENTUS: FROM A FOOTBALL TEAM TO A GLOBAL BRAND
Football is increasingly a universal language and a global industry and to continue to play a leading role in this landscape it is necessary to anticipate social and economic sports transformations.
Armed with a new club logo, brand guide and a global ambition, Juventus is poised to delve into an even wider brand licensing program including a range of product categories and product readily available both online and at brick and mortar retailers. It will be showed new Juventus essence representing a football team but also an identity, a sense of belonging, and philosophy. Juventus aims to give a wider, deep and transversal meaning, seeking new targets, and looking for new distribution channels.
Luca Montesion, Licensing Executive, Juventus FC
Wednesday 11th October 2017
11.30 – 12.15 IN CONVERSATION WITH LAUREN SIZELAND
Lauren will offer her unique perspective of licensing in the heritage and NFP sector as well as an insight into the V&As successful brand licensing programme.
Lauren Sizeland, Director – Business Development & Licensing, V&A
12.30 – 13.30 PANEL DISCUSSION: THE VERSATILITY OF A BRAND LICENSING PROGRAMME
This Q & A panel will explore concepts and products from brand licensing programmes that are innovative and particularly creative. Initiatives that at the time of their release were surprising and not necessarily what the industry or the consumer was expecting. After introductions and examples from the panellists there will be a chance to quiz them on the creative process and where their ideas came from with questions from the audience.
Panel discussion chaired by:
Richard Pink, Managing Director, Pink Key Consulting
Susan Bolsover, Head of Licensing & Consumer Products, Penguin Random House
Christine Cool, Licensing Manager, Perfetti Van Melle
Gabrielle Sims, Head of Licensing, Fat Face
Nicolas Loufrani, CEO, The Smiley Company
14.00 – 14.45 LICENSING OUR NATIONAL HERITAGE
The National Gallery began an extraordinary journey extending the reach of their amazing collection of the Nation’s paintings through licensing when they started working with JELC 3 years ago and today has nearly 40 licensing partners in the UK with expansion internationally through 2017 and 2018. We look at how we went about it and the challenges faced. Don’t miss this inspiring and interesting insight into heritage licensing.
Jane Evans, Managing Director, JELC
Judith Mather, Director of Buying and Brand Licensing, The National Gallery
15.00 – 15.45 I LIKE BIRDS: A FLEDGLING BRAND'S TALE ONE YEAR ON FROM LICENSE THIS!
An extremely unique session from 2016 License This! Finalist, I Like Birds
Hear from co-founder Stuart who’ll describe first hand their journey from illustrations lost in a drawer, to accidental greeting card publisher, to License This! Finalist and lastly, to the start of a multi-pronged licensing launch in January and beyond. You’ll hear what it’s like to be a fledgling brand owner, the role of the agent and the strategies behind their highly successful licensing programme.
Stuart Cox, Co-Founder, I Like Birds
Jane Evans, Managing Director, JELC
Thursday 12th October 2017
11.30 – 12.15 HOW LICENSABLE IS YOUR BRAND?
30 years of brand equity? 80%+ brand awareness? How do you decide if you should build a licensing programme?
Adam Bass, Managing Director, Golden Goose