Brands & Lifestyle Theatre

The Live Stage & Seminar Theatre

The BLE Live Stage & Seminar Theatre is positioned within the Brands & Lifestyle zone of the show. 

It will be home to a programme of range of presentations, interviews, demonstrations and panel discussions which bring the world of brand licensing to life. This year features sessions on food & drink, heritage, sport, fashion and corporate brands.

All sessions are free to attend and will be available on a first come first serve basis. 

 

Tuesday 10th October 2017

11.30 – 12.15   ABSURDLY DELICIOUS: HOW THE WORLD'S #1 LIQUEUR BRAND UNCOVERED NEW WAYS TO SAVOUR THE BAILEYS MOMENT THROUGH LICENSING 

Louise French, VP Business Development & Marketing, Beanstalk

Plus other panellists to be confirmed

12.30 – 13.15   CREATING A CULTURE OF INNOVATION

More details to follow

Angela Farrugia, EVP / Group Managing Director, CAA-GBG

Lisa Shapiro, SVP Retail Development EMEA, CAA-GBG

13.30 – 14.15   CHOCKS AWAY! MAKING TOYS FLY WITH IWM

More details to follow

Nicola Woods, Product & Marketing Assistant & Steve Kitney, Sales: Entertainment & Boxed Gifting, Koch Media

Anne Buky, Licensing Consultant & David Fenton, Head of Retail & Admissions, Imperial War Museum

14.30 – 15.15   LIFESTYLE & FASHION MARKETING: 5 KEY TRENDS

If you’re a licensor looking to grow your property’s reach, or a retailer looking for new ways to engage customers with contemporary, relevant ranges, you won’t want to miss this. Since 2011, Brand Jam has been keeping pace with the trends driving lifestyle and fashion business and licensing's role within it. From established to emerging themes, they will present the most innovative, directional and remarkable case studies and insights from 2017.

Paolo Lucci, Founder/Editor - Brand Jam

Gavin Brown, Researcher/Contributor 

15.30 – 16.00   JUVENTUS: FROM A FOOTBALL TEAM TO A GLOBAL BRAND

More details to follow

Luca Montesion, Licensing Executive, Juventus FC

Wednesday 11th October 2017

11.30 – 12.15   IN CONVERSATION WITH LAUREN SIZELAND

Lauren will offer her unique perspective of licensing in the heritage and NFP sector as well as an insight into the V&As successful brand licensing programme.

Lauren Sizeland, Director – Business Development & Licensing, V&A

12.30 – 13.30   PANEL DISCUSSION: THE VERSATILITY OF A BRAND LICENSING PROGRAMME

This Q & A panel will explore concepts and products from brand licensing programmes that are innovative and particularly creative.  Initiatives that at the time of their release were surprising and not necessarily what the industry or the consumer was expecting. After introductions and examples from the panellists there will be a chance to quiz them on the creative process and where their ideas came from with questions from the audience.

Panel discussion chaired by:

Richard Pink, Managing Director, Pink Key Consulting

Susan Bolsover, Head of Licensing & Consumer Products, Penguin Random House

Christine Cool, Licensing Manager, Perfetti Van Melle

Gabrielle Sims, Head of Licensing, Fat Face

Nicolas Loufrani, CEO, The Smiley Company

14.00  – 14.45   LICENSING OUR NATIONAL HERITAGE

More details to follow

Jane Evans, Managing Director, JELC

Judith Mather, Director of Buying and Brand Licensing, The National Gallery 

15.00 – 15.45   HERITAGE LICENSING 

More details to follow

Thursday 12th October 2017

11.30 – 12.15   HOW LICENSABLE IS YOUR BRAND?

30 years of brand equity? 80%+ brand awareness? How do you decide if you should build a licensing programme?

Adam Bass, Managing Director, Golden Goose

13.30 - 14.15   CASE STUDY FROM THE BOOKSELLER

Information to follow