Industry insights

Hear from the experts across the licensing industry

Hear from brand owners, retailers and licensees about their success in the industry and benefit from great insights and advice on how you could get invovled too. Whether you are new to licensing or looking for inspiration, take a look at the different downloads available below that can help you make the most of the $262.9bn industry.

Success stories from BLE exhibitors

CASE STUDY: ANIMAL JAM
Find out how the childrens' online gaming platform Animal Jam launched into licensing and signed 10 deals and counting from their first time exhibiting at Brand Licensing Europe 2016.

CASE STUDY: MAY THE THOUGHTS BE WITH YOU
From motivational thoughts to a successful book, ‘May The Thoughts Be With You’ is now on the brink of securing exciting licensing deals after winning the License This! competition at Brand Licensing Europe 2016.

CASE STUDY: THE V&A MUSEUM
Discover how the V&A Museum are making waves in the industry at the moment with recent high profile collaborations with the likes of Oasis and Clarks.

Industry knowledge & insights

THE NUTS 'N' BOLTS OF THE LICENSING CONTRACT

Find everything from the benefits of direct-to-retail vs. triangle sourcing to the meaning of audit rights and sell-off periods in this handy guide. The licensing contract will soon have no secrets for you!

EUROPE REPORT: FRANCE

A look at the cultural, political and economic factors driving consumer behaviour and the licensing business in France, the world's 7th largest market for brand licensing in this License Global exclusive report

TOP TIPS FOR A PRODUCTIVE LICENSING CONVERSATION

Find out the key questions to ask a brand owner, and the questions that they will probably ask you in the Top Tips To Having A Productive Licensing Conversation

License Global exclusive reports

17 RETAILERS TO WATCH IN 17
With retail sales generally seeing a decrease in 2017, sales of licensed products grew to $251.7bn globally. Find out how Primark, Lidl and Colette are expanding and innovating in brand licensing in License Global’s special report.

SPORTS LICENSING IN EUROPE
Sports licensing is worth $24.9bn at retail globally and is growing. There is an increased demand for sporting consumer products and big name brands are staying ahead of the trend. Find out the global growth strategies of some of the biggest names in sport with this exclusive report.

ACTIVISION BLIZZARD
Activision Blizzard are now the largest game network in the world. Licensing has been at the heart of their growth and plays a key role in their success, from extending engagement with gamers to securing shelf space in retail stores. Find out their strategy in this exclusive case study.