License This!

Helping unlicensed properties break into the industry

License This! gives unlicensed brand and image owners the opportunity to enter the licensing market, currently worth £262.9bn globally.

Four shortlisted entrants will have the chance to pitch their property to a live audience and our panel of expert judges at BLE where the winner will also be announced. 

License This! Explained:

Who can enter? 

  • Entrants must own a new artwork, brand or character that has no merchandising deals already in place or pending 
  • Entrants must never have exhibited at BLE previously 
  • Entrants must own the rights to the property they enter, or have permission from the property owner 


The winner will receive: 

  • A fully furnished 9m2 stand at BLE 2018 – worth £5000
  • One year’s LIMA membership 
  • One ticket to the 2018 LIMA Licensing Essentials Course & Spring Fling networking party


What happens? 

May – Entries open! 
25th August – Entries close 
September – Judges meet to shortlist 4 entrants 
12th October – Shortlisted finalists pitch at BLE & winner is announced


Remember entries close on Friday 25th August. If you have any questions then please email  


2016 winner - May The Thoughts Be With You (Kelvyn Gardner, Lima & Charlotte Reed, May the Thoughts be With You)