Licensing Academy

The Licensing Academy

The Licensing Academy is positioned at the back of the Character & Entertainment zone of the show. It is designed to keep all BLE attendees abreast of key trends affecting the industry across Europe. This year’s programme with have a particular focus on gaming, toys and the future of licensing in Europe as well as the popular intro to licensing sessions delivered by Kelvyn Gardner, MD of LIMA UK. 

All sessions are free to attend and will be available on a first come first serve basis. The intro to licensing sessions and the keynote sessions are always very popular therefore we recommending arriving at least 10 minutes before the session starts to take your seat.

Tuesday 10th October 2017

10.00 – 10.30   INTRODUCTION TO LICENSING

Kelvyn Gardner, Managing Director, LIMA UK 

11.00 – 11.45   THE UK VIDEOGAMES INDUSTRY - WHAT DO YOU REALLY KNOW ABOUT THIS MARKET AND ARE THERE OPPORTUNITIES YOU SHOULD BE EXPLORING?

GfK Entertainment’s 20 years of retail analytics covers videogames, consoles and the world of gaming accessories.

So what are the brands that work and how many of them are home-grown? What kind of role does licensing play in the world of gaming accessories?

Dorian Bloch, Business Group Director, GfK

12.00 – 13.00   KEYNOTE: GAMING - DISPELLING THE MYTHS

Despite being one of the most creative, exciting, forward-looking and lucrative entertainment markets in the world worth just shy of $100bn*, gaming licensing remains largely untapped. 

This year’s prestigious keynote will take the form of a panel representing all corners of gaming licensing and will aim to dispel the many myths of gaming + licensing:

  • Who are the real consumers in a world where we are all gamers?
  • What are the metrics used to determine popularity and reach?
  • How can these properties be adapted to generate compelling merchandise?
  • Why should licensees and retailers work with gaming properties?
  • How will the rise of eSports add an extra dimension to this world?

Steven Ekstract from License Global will lead the panel which will be followed by a Q&A open to all audience members.
* UKIE 2016 UK Games Industry Consumer Spend

Chairperson: Steven Ekstract, Publisher, License Global

Panellists include:

Mark Howsen, Commercial Development Director, Sony Interactive Entertainment Europe

Seth Barton, Editor, MCV

Stuart Dinsey, Board Member, UKIE & Chairman, Curve Digital

Ashley Maidy, Vice President, Head of Global Licensing & Partnerships, Activision 

Richard Radford, VP of Licensing, Bioworld International 

Wednesday 11th October 2017

 10.00 – 10.30   INTRODUCTION TO LICENSING

Kelvyn Gardner, Managing Director, LIMA UK

 11.00 – 11.45   NPD'S OVERVIEW OF THE EUROPEAN LICENSED TOY MARKET IN 2017

48% of European toy consumers bought at least one licensed toy last year. 

  • How big is the market?
  • Is it growing? 
  • Where are the growth opportunities? 
  • How is it changing in the era of social media and hyperchoice?  
  • What are the market’s perspectives?

Including a special focus on kids licensing beyond toys in the U.K. (which categories are biggest?  What do parents buy versus grand-parents?)

Rory Partis, Senior Account Manager, The NPD Group 

 12.00 - 12.45   KEYNOTE PANEL: Licensing: the next generation

The future of licensing is already upon us and if you’re not already changing your approach, you’re going to get left behind. Join a forward thinking panel of experts from across the industry who’ll give their insights into:

  • Next gen platforms
  • Next gen content
  • Next gen retail & merchandising
  • Next gen commerce 
  • Next gen technologies

Chairperson: Steven Ekstract, Group Publisher, License Global

Panellists include: 

Eric Karp, Head of Licensing, BuzzFeed

Dan Amos, Head of New Media, Tinderbox 

John Erlandson, Co-Chief Business Officer and EVP Business Development, Authentic Brands Group 

Naz Cuevas, Co-founder, 212 Degree Strategy Consultancy 

 13.00 – 13.45   OPPORTUNITIES IN THE EUROPEAN GROCERY RETAIL MARKET

With over 20 years’ experience in Brand Licensing John knows only too well those crucial mistakes that both brand owners and licensees can make when putting a deal together and so has drawn up a list of the Seven Deadly Sins that you should avoid committing at all costs. In this highly entertaining talk, John will take you through the Seven Deadly Sins and give you the knowledge you need to be a saint rather than a sinner. In addition, he will also let you in on a dew tricks of the trade that you can exploit going forward if you’re feeling particularly devilish!

Amin Alkhatib, Senior Retail Analyst, IGD

 14.00 – 14.45   PLAYING WITH BRANDS: A LOOK AT THE DESIGN PROCESS BEHIND LICENSED TOYS AND GAMES 

Whether it's board games that adapt an IP and reflect its style, narrative and tone via gameplay or toys that embrace the latest tech to bring much loved characters to life in innovative ways, the world of licensed toys and games has never been as exciting as it is right now. The Playing with Brands panel will see designers lift the lid on how they go about creating licensed toys and games, dissecting the creative constraints and potential pitfalls involved in bringing characters and IP to life in this way, as well as looking at how the toy industry's relationship with licensing has evolved over the years.

Billy Langsworthy, Founder, Mojo Nation

Simon Skelton, Director, Big Ideas Product Development

Luc Hudson, Creative Director, Triclops Studio  

Chris Birch, Publisher & Founder, Modiphius Entertainment

Richard Heayes, Founder, Heayes Design

Thursday 12th October 2017

 10.00 – 10.30   LICENSING IN EUROPE - THE BACKGROUND, THE PRESENT AND THE POTENTIAL FUTURE INLCUDING THE POTENTIAL IMPLICATIONS OF BREXIT

Following on from the successful webinar in June ’17, join Kelyvn Gardner and guests for their take on the current state of play in EU Licensing.

Kelvyn Gardner, Managing Director, LIMA UK 

 10.45 – 11.15   BRAND LICENSING: THE SEVEN DEADLY SINS

More details to follow

John Burns, Partner, Gateley Plc

 11.30 – 12.00   WHAT ROLE DOES SUBSCRIPTION VOD CURRENTLY PLAY IN OUR TELEVISION VIEWING HABITS? 

GfK have uniquely been tracking title level consumption of content on SVOD platforms since March 2015. In this session we will explore the consumption of content across Netflix, Amazon Prime and NOW TV, and demonstrate how this study helps broadcasters, producers and distributors understand the true value of their content, alongside the Original content released by the platforms themselves.

Samantha Tuck, Associate Director, GfK

 12.15 – 13.00  ASSEMBLING A PAN-EUOPEAN LICENSING PROGRAMME

This session will explore best practices and key considerations for building a pan-European licensing program. With 32 different countries, 16 currencies, and many language and cultures, working across Europe can make your program more scalable and easier to manage, but there can also be disadvantages in local expertise and relationships that must be managed. Learn about the benefits working across the region, as well as techniques that will help you bring your program to market with maximum efficiency and impact.

Teri Niadna, Managing Director, Brandgenuity Europe 

13.15 – 14.00   LICENSE THIS! FINALE 

The License This! competition offers new creative concepts the chance to break into the global licensing industry. It is open to any new artwork, brand or character that has no merchandising deals already in place or pending. During this session the shortlisted concepts will present to a panel of judges and the winner will be announced.

Chaired by:
Kelvyn Gardner, Managing Director, LIMA UK

Judges:

Jane Evans, Managing Director, JELC 

Claire Piggott, Director of Licensing & Merchandising, Larkshead Media 

Sam Ferguson, Senior Director of Licensing & Retail, Jazzwares