Gaming licensing

The rise of Gaming in Licensing

Did you know? Gaming has overtaken film as the largest entertainment industry worldwide reaching 118.6bn in retail sales*. SEGA, Sony, Nintendo, Ubisoft, Activision-Blizzard-King and Wildworks and just some of the companies making the most of this growing opportunity. 

Animal Jam Global Takeover

Find out how the childrens' online gaming platform Animal Jam launched into licensing and signed 10 deals and counting from their first time exhibiting at Brand Licensing Europe 2016.


Showcase your brand

Some of the biggest names in gaming are exhibiting – can you afford to miss out? Don’t miss your chance to showcase your brand to 7,500+ retailers and manufacturers at Europe’s biggest event dedicated to licensing and brand extension. 

Discover new brands

Gaming is a growing trends with endless new opportunities – meet directly with the brands that your consumers love to develop your product range. Once registered, you will get access to the Matchmaking Service which allows to plan meetings directly with the brand owners.

Gaming brands that exhibited at Brand Licensing Europe 2017

The all NEW Gaming Activation Zone


Enter the Gaming Activation Zone and emerge yourself in the world of gamers – challenge your colleagues on some of the latest games to hit the market. Ubisoft, SEGA, Sony, Activision-King and Nintendo are just some of the brands you will discover on your journey from concept to shelf.

Brand licensing is a big business - are you ready to play? 

"It is one of the best opportunities to meet business partners"

Business Development, Nintendo

"BLE is an essential fit anyone interested in the licensing world"

Head of Sales, Danilo Promotions

"BLE is the right platform for organisations involved in licensing"

VP Licensed Products, Activision

*According to the LIMA 2016 Global licensing report