Enter the world of character & entertainment
From characters in a movie to a children's book, entertainment licensing is one of the most recognisable forms of brand licensing.
Case Study: The Simpsons
Everyone has heard of The Simpsons, but did you know that the programme has been running for 26 years and is now aired in over 150 countries? Find out their global licensing approach in this exclusive case study from Licensing Global.
Take a look at just some of the brands that exhibited at BLE 2017:
Showcase your brand
Some of the biggest names in entertainment are exhibiting – can you afford to miss out? Don’t miss your chance to showcase your brand to 7,500+ retailers and manufacturers at Europe’s biggest event dedicated to licensing and brand extension.
Discover new brands
Entertainment properties bring in the most revenue at retail sales over all other categories. Meet directly with the brands that your consumers love and develop your product ranges. Once registered, you will get access to the free Matchmaking Service where you can pre-book meetings with new contacts before the show.
"It is great opportunity to meet with a number of potential business partners."
Licensing Assistant, The Natural History Museum
"Everyone involved in the toy industry should at least go to walk the show to get an insight into what is currently hot within licensed characters, movies and TV programmes. It helps to understand the trends so is a useful experience."
Marketing Manager, Bladez Toyz plc
"It's a crucial place for me to visit because I came to see what's going on, see what's around and see how people are doing things."
Managing Director, Figment Factory