Knowledge Partners


GfK is one of the world’s leading research companies. Every day, 12,000+ experts discover new insights into the way people live, think and shop in over 100 countries. GFK uses the latest technologies and smartest methodologies to help their clients deeply understand the most important people in the world: their customers. To find out more, visit the GFK website or follow GfK on Twitter.  


The NPD Group is a global market research leader.  NPD provides market information and advisory services to help their clients make better business decisions - including developing and offering the right products in the right places at the right prices for the right people in order to grow their businesses... NPD have industry expertise across a wide range of categories including children’s licensing and the toy market. NPD’s License Tracker reports on licensed product purchases for children up to the age of 14 years, present a clear and detailed view of licensing in the UK. It is the only market research of its kind and covers nearly every major product category. Visit the NPD website for more information.