Licensing Explained

What is brand licensing?

Brand licensing allows you to ‘rent’ a well-known brand and use it on your products. Connecting a powerful brand to an in-demand product helps to increase sales and drive your revenue growth.

Retail sales of licensing goods reached £194,7 billion in 2015 according to the 2016 LIMA Global Licensing Industry Survey, representing a 4.2% increase on the previous year. This is a huge and growing business sector and keeping on top of what’s happening in the industry is crucial.


It covers all brand categories...

Licensing is a marketing and brand extension tool that is widely used by everyone from major corporations to small businesses. From entertainment to sports and toys to corporate brands, all categories can be incorporated into a licensed product to driver consumer interest.

...and it's an efficient way to branch out

Licensing can extend a brand into new categories, areas of a store or into new stores completely. Brand licensing is a way to increase your current fan base and move into new businesses without major investment in new manufacturing processes. 

Success Stories

Discover a range of case studies illustrating the breadth of opportunities that brand licensing can offer. 

Ranging from a small artist's success story to a first time exhibitors global presence, take a look inspiration and find out how licensing could help you.

Get started

You've come to the right place! Brand Licensing Europe is the largest, most influential licensing trade show in Europe. It connects hundreds of leadings brand owners with retailers, manufacturers and licensees to make deals and help bring consumer products to life in stores.

Watch this video to learn all about the process in under 3 minutes...