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Retail Mentoring Programme

 

Free training for retailers of licensed consumer products

The Retail Mentoring Programme is a free CPD-accredited course that educates retailers on the WHO, HOW and WHY of brand licensing:

WHO 
Relationships are key in the brand licensing industry. This course will help you to establish relevant contacts with leading brand owners, agents, manufacturers and fellow retailers.

 

HOW
Learn about everything from definitions within a licensing agreement to tips on scrutinising consumer trend data. This course covers the full licensing cycle will build your knowledge, your confidence and your professional network.

 

WHY
Licensed ranges consistently outperform general retail sales. Securing the rights to brands which your customers are already loyal fans of will lead to enhanced engagement, increased spend and - most importantly - happy customers.

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Course Outline

Between March and September 2024, the Retail Mentoring Programme will include:

  • A personal introduction tailored to your knowledge level, job function and category
  • Tickets to 2x licensing conferences
  • A day spent with a leading licensor (brand owner) or agent
  • Multiple networking opportunities
  • VIP access to Brand Licensing Europe

 

Who should apply?

New to Licensing & Junior Retailers

Learn the fundamentals of licensing, from key terminology to understanding how a licensing agreement works.

Category Managers & Heads of Buying

Take advantage of this programme to upskill yourself or develop your team members licensing knowledge. This is the perfect opportunity to make contact with big brands in a smaller forum.

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“After 10 years working within licensing there is always something new to learn. Business is a two-way street, and all agreements require both sides to understand what is at stake to come to a happy agreement. Finding creative freedom in a world of rules, needs a course like the Retail Mentoring Programme to allow creative minds and business sense to come together in a fun and relaxed environment."

Brand Director, TruffleShuffle

“I was approached by my line manager informing me of the BLE Mentoring Programme, asking if this is something I was interested in joining - Of course my answer was YES! Although I have wealth of experience as a Junior Buyer, my experience within the Brands portfolio was very limited. I felt joining the programme would give me the facts to be confident within my role, the skills to succeed and the knowledge to be respected within the industry. I have thoroughly enjoyed meeting other delegates from large retailers and learning their practices. Licensing certainly is a minefield to beginners however what better way to start than with BLE?!”

Junior Buyer, DFS Commercial

"The Programme provided me with a well-rounded introduction to licensing from different angles. I have found it extremely beneficial to my buying role as it gave me a good understanding of both sides of licensing for retail, giving me the confidence and knowledge to have influential and meaningful conversations with my own suppliers."

Partner & Buying Assistant, John Lewis

 

Want to find out more?

Get in touch with our Head of Retail, Laura Freedman-Dagg for any questions you have relating to the event or Retail Mentoring Programme.

About Brand Licensing Europe
Brand Licensing Europe (BLE) is the only pan-European event dedicated to licensing and brand extension, bringing together retailers, licensees and manufacturers for three days of deal-making, networking and trend spotting.
About the Global Licensing Group
Through world-class tradeshows, best-in-class media brand and educational programs, the Global Licensing Group are the global market-leader in advancing the business of licensing, brand extension and collaborations.
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