Show Zones

The entire spectrum of properties under one roof

The show floor is broken into 3 distinct zones - Character & Entertainment, Brands & Lifestyle and Art, Design & Image - to help visitors navigate the event with ease. Brand Licensing Europe offers the widest spectrum of different brands in Europe with over 2,500 properties showcased - will you join them?

Character & Entertainment

NEW: An all-new interactive gaming zone is coming to the show floor, giving visitors a chance to really get to grips with your brand

  • 53% visitors interested in the Character & Entertainment zone
  • 2 in every 3 buyers looking to partner with an entertainment brand
  • $38bn - value of the European Character & Entertainment licensing industry

CHARACTER - ANIMATION - ENTERTAINMENT - MUSIC - GAMING - TV - FILM - PUBLISHING - APPS

Brands & Lifestyle

NEW: Show off your brand's potential - bring your latest innovations to life on the live stage and product showcase

  • 39% visitors interested in the Brands & Lifestyle zone
  • 1 in every 3 buyers looking to partner with a brand or lifestyle property
  • $20.3bn - value of the European Brands & Lifestyle licensing industry

CORPORATE BRANDS - FASHION - HERITAGE - SPORTS - AUTOMOTIVE - CHARITIES - CELEBRITIES - FMCG

Art, Design & Image

NEW: Display your artwork in the redesigned central cafe

  • 19% visitors interested in the Art, Design & Image zone
  • 1 in every 7 buyers looking to partner with an art or design brand
  • $301million - value of the European Art & Design licensing industry

ARTISTS - DESIGNERS - IMAGE LIBRARIES - ILLUSTRATORS

The heart of the licensing industry in Europe

As the leading licensing event for the European industry, BLE aims to bring you the latest market trends and insights to help you build new partnerships that will help to drive your business. We have highlighted four of the key categories that are seeing strong growth and interest currently – sports, gaming, entertainment and heritage – you can find out more about each of these categories below, find relevant content and more information about each of these. 

ENTERTAINMENT

Find out about the latest oportunities available in the Character & Entertainment licensing industry

 

GAMING

With the gaming industry worth more than the film industry worldwide, find out about the latest opportunities in this growing industry

SPORTS

The sports licensing industry is worth $24.9bn at retail worlwide with growth driven by European sports clubs - find out what these opportunities could mean for your business

 

HERITAGE

From the V&A to the Science Museum Group, learn about the growth of heritage licensing in recent years and how it could help to take your business in a new direction