Show Zones

The entire spectrum of properties under one roof

The show floor is broken into 3 distinct zones - Character & Entertainment, Brands & Lifestyle and Art, Design & Image - to help visitors navigate the event with ease. Brand Licensing Europe offers the widest spectrum of different brands in Europe with over 2,500 properties showcased - will you join them?

Character & Entertainment

NEW: An all-new interactive gaming zone is coming to the show floor, giving visitors a chance to really get to grips with your brand

  • 53% visitors interested in the Character & Entertainment zone
  • 2 in every 3 buyers looking to partner with an entertainment brand
  • $38bn - value of the European Character & Entertainment licensing industry

CHARACTER - ANIMATION - ENTERTAINMENT - MUSIC - GAMING - TV - FILM - PUBLISHING - APPS

Brands & Lifestyle

NEW: Show off your brand's potential - bring your latest innovations to life on the live stage and product showcase

  • 39% visitors interested in the Brands & Lifestyle zone
  • 1 in every 3 buyers looking to partner with a brand or lifestyle property
  • $20.3bn - value of the European Brands & Lifestyle licensing industry

CORPORATE BRANDS - FASHION - HERITAGE - SPORTS - AUTOMOTIVE - CHARITIES - CELEBRITIES - FMCG

Art, Design & Image

NEW: Display your artwork in the redesigned central cafe

  • 19% visitors interested in the Art, Design & Image zone
  • 1 in every 7 buyers looking to partner with an art or design brand
  • $301million - value of the European Art & Design licensing industry

ARTISTS - DESIGNERS - IMAGE LIBRARIES - ILLUSTRATORS