Sports Licensing In Europe

Sports Licensing in Europe

Sports licensing is worth $24.9bn at retail globally and is growing.

New trends are emerging across the globe with a reported 6% growth in retail sales of sports licensed consumer products. A host of major US sports organisations are looking to grow in Europe, and many European brands are looking to expand in the US and Asia, creating new opportunities worldwide.

Have you heard?

  • Over 30% of NBA's licensing revenue is generated from international streams
  • IMG now represents Ascot and Royal Ascot globally, and Juventus FC in Asian markets including Hong Kong, Japan and Taiwan
  • Manchester City signed licensing agreements with more than 40 new licensees worldwide in the last year

There is an increasing demand for sporting consumer products. Download License Global’s full 'Sports licensing in Europe' report and let it spark some new ideas on how you can take advantage of this growing opportunity.

Download the report