Things you can't miss

Things you just can't miss at BLE 2017!


  • Don’t miss the brand new Gaming Activation Zone featuring videogames from screen to store with an incredible retail space – Horizon Zero Dawn, Candy Crush, Assassin’s Creed, Overwatch, Halo, Sonic, Street Fighter and Call of Duty will all be making an appearance
  • Be in prime position for Europe’s biggest character parade at 11am on day one – rumour has it you may see close to 100 characters! (advice – the gallery level has the best views!
  • Da Hamstas will delight, will entertain, they will make you smile. Go to stand C84 to find out more
  • Check out License This! 2016 Winner Charlotte Reed from May The Thoughts Be With You on stand J14 and find out what’s changed for her since her win
  • Make your way upstairs to the brand new Product Showcase at the back of the Brands & Lifestyle Zone featuring over 120 products from a huge variety of categories – this cannot be missed!
  • A good joke is a great icebreaker at meetings. Pop over to Start Licensing's stand F71 and get a free joke courtesy of the iconic Beano comic. 
  • Take a photo with all six Elmer sculptures located around the show and be in with the chance of winning an awesome prize (sculptures kindly donated by Wild in Art)
  • Visit collectables specialists Topps on stand F65 for your chance to win WWE and Premier League prizes. Take a chance on their lucky dip Advent Calendars and see if you are a winner!
  • Visit Mojo Nation’s brand new Toy & Game Innovation Zone to be inspired by some of the most interesting examples of licensed toys and games launched within the last 12 months, as well as previewing some of the hottest new lines coming Christmas 2017 and beyond
  • Be sure to check out the outside walls of the Licensing Academy featuring style guide artwork from over 20 exhibitors
  • Check out the BLE official matchmaking service and book your meetings in advance of attending the show – a must-do for any brand new visitors or exhibitors
  • Visit POSH Original Art on Stand J18 to discover the artwork of Jacqueline Hurley who has had the honour of being invited to exhibit a selection of original paintings from her War Poppy Collection at the Royal Albert Hall for the Festival of Remembrance
  • Make your way over to stand L30 to see Historic Royal Palaces newly launched collection of fine bone china, enamelled cuffs and silk scarves with licensee Halcyon Days featuring inspiration from Hampton Court Palace and the Crown Jewels to name just some.
  • Visit the Edutainment Licensing stand G25 to meet first timers Flossy and Jim, a new colourful lifestyle brand designed for boy and girls from birth to millennials
  • Head over to Licensing Link Europe’s stand B36 to meet the famous Sir Killalot from the BBC 2 show Robot Wars
  • Visit BLE official charity partners, The Light Fund on stand F69 to hear all about their fundraising work and maybe even enter their 2018 London to Dublin bike ride?!
  • Interesting in becoming a LIMA member? Go visit stand number R135 to meet the team
  • Check out the amazing array of artists, designers and illustrators in the Art & Design Zone upstairs including a gallery of their own work in the Art & Design Café