Toy & Game Innovation Zone

Mojo Nation's Toy & Game Innovation Zone

Whether it's board games that reflect the style, narrative and tone of an IP through play or toys that embrace the latest tech to bring much loved characters to life, the world of licensed toys and games has never been more impressive. The Toy & Game Innovation Zone, hosted by design body Mojo Nation, will showcase some of the most interesting examples of licensed toys and games launched within the last 12 months, as well as preview some of the hottest new lines coming Christmas 2017 and beyond. As well as allowing visitors to get hands on with the products, the area will also host the designers responsible for creating them. Select creators will be on hand to discuss the development process behind turning brands into toys and games, as well as taking part in live product demonstrations including: 

Tuesday 10th October (12:30 - 14:30)

Meet the Designer: Sarah Reast, creator of Shaun the Sheep Timberkits

Sarah Reast, co-director at Timberkits, will be on hand to lift the lid on the year-long design process behind the firm's line of mechanical wooden model kits and how her collaboration with Aardman for a Shaun the Sheep range came about.

Wednesday 11th October (15:00 - 17:00)

Play First Dates: The Game with Big Potato 

Brace for some awkward conversation over a starter, main and dessert as the Big Potato guys come to BLE to play First Dates: The Game with the bravest among you. 

So, with brands spanning everything from The Terminator to Cars right the way through to the likes of First Dates and In the Night Garden, head to D130 to find out why toys and games remain one of the most eclectic, innovative and thriving corners of the licensing world. 

Shaun the Sheep Timberkit

Sarah Reast, co-director at Timberkits

First Dates: The Game