Why Exhibit

Grow your brand exposure and expand into new territories

Do you own or represent a brand or intellectual property? Exhibiting at Brand Licensing Europe will open doors for your brand and give you the opportunity to gain global exposure while securing new revenue streams. Whether you are a small property owner looking to get into licensing or an established brand owner with existing licensing programmes, BLE helps to get your brand in front of the European licensing industry.    

* According to BLE 2016

Top 5 reasons to exhibit:

  1. Meet directly with the decision makers
    67% of the licensees and retailers in 2016 were directly responsible for signing licensing deals
  2. Extend your brand into new categories & territories
    76 countries were represented at BLE 2016
  3. Secure new licensing deals onsite
    Have multiple meetings with licensees from across Europe in just 3 days
  4. Stand out from your competitors
    Reinforce your commitment to the marketplace - let people know you're here to stay!
  5. Launch your brands to an engaged audience
    Over 7,500 licensees and retailers actively engaged in licensing attended in 2016

Where visitors came from:

Over 7,500 retailers, licensees, manufacturers, sales professionals and other licensing professionals gather at London Olympia for 3 days of deal-making, trend spotting and networking. 

2017 Visitor Sample

From Carrefour to Missguided and from John Lewis to Pull & Bear, find out which retailers and manufacturers attended Brand Licensing Europe to meet with brand owners and licensing agents to secure new deals and discover new brands to license.

Our exhibitors

  • 80% of our exhibitors think it’s important to exhibit at BLE
  • 61% of exhibitors met more visitors than expected 
  • 60% of our exhibitors gave BLE an overall rating of excellent or good
  • 60% of exhibitors made more deals than expected

Key Categories

The show floor is broken into 3 distinct zones - Character & Entertainment, Brands & Lifestyle and Art, Design & Image - to help your brand be seen and visitors navigate the event with ease. Brand Licensing Europe offers the widest spectrum of different brands in Europe with over 2,500 properties showcased - will you join them?

What our exhibitors had to say...

"If you’re not here at Brand Licensing Europe, you miss out big time, the business of licensing is here.”

Licensing Manager, Volkswagen

"It gives us the opportunity to really capture the entire European market place, and there’s such a strong retail presence here, it’s been really really important for us.”

General Manager - Consumer Products, Hasbro

“We see it as essential. We spend most of our year gearing up for it and afterwards we spend an awful lot of our year following up on the contacts that we’ve made here.”

Managing Director, Pink Key Consulting