Why Visit

Join the meeting place for the European licensing industry

Are you looking to find out which brands will be trending across Europe? From Sega to Arsenal FC, Universal Pictures to the Science Museum Group, meet with 280+ of the biggest brand owners this October at Brand Licensing Europe. Discover which properties will perform well at retail and secure deals with the brands that could lead to your next big hit at retail! Don't miss out on Europe's leading event dedicated to licensing and brand extension taking place 09-11 October at Olympia London.

of the most innovative properties for you to discover across the show floor

leading brand owners to connect with and plan face to face meetings

of your industry peers in attendance to discover the latest trends and secure new deals

of visitors considered it essential to visit Brand Licensing Europe in 2016

Why Attend?

  1. Secure new licenses – from a choice of over 2,500 properties across TV, film, animation, sport, museum, videogames, food & drink, celebrity, music & much more
  2. Build new partnerships – with over 250 brand owners exhibiting & more than 7,500 retailers and licensees attending, BLE is the hub for European licensing. Use the Matchmaking Service to secure critical meetings in advance
  3. Stay informed of key trends – attend insightful seminars covering the latest trends in the licensing industry

Who can you meet?

...and many more!

Who Visits?


If you are an IP owner looking to extend your brand into new product categories or territories, then BLE is the answer. Whether you’re looking to showcase your brand, find what’s up-and-coming, set deals in place for distribution at retail or develop your product range, Brand Licensing Europe is a must attend event.

What else can you expect from this year’s show?


Meet 250+ brand owners at Europe's leading event dedicated to licensing and brand extension.

Licensing is a business of networking and aside from the show itself, there are a host of opportunities to socialise with the industry.

If you’re new to the industry or looking to keep up-to-date, improve your understanding and knowledge of the licensing industry at BLE. 

What did visitors say in 2016?

“There's always something new, always something to find out, from the top executive to somebody who's just starting in licensing, you all need to be here.”
Marketing Director, Blues Clothing

“It's a crucial place for me to visit because I come to see what's going on, see what's around and see how people are doing things.”
Managing Director, Figment factory

“We've been able to get really thorough updates on the brands and the properties that we're interested in which is really going to help us steer new product for the future.”
Licensing Director, Moonpig.com